We think a Brazilian manufacturer to integrate the reputation of yogurt, an emblem of the "health food" with a weapon, a real target rifle with which the flesh of those who are not normoforma.
Just look at the pictures of the new advertising campaign of yogurt Marilia to realize what you're talking about.
Although there has been in advertising in recent years a greater presence of fat and cigarette butts, followed the awareness of the sector on the scale of this particular "minority" are still many spots that use cliches or easy slogans about deteriorating flesh to promote products that do not really have the dimensionality nothing to do. Feeding, it is appropriate to say, preconceptions and stereotypes.
( source)
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